Here's the whole thing in one breath: Abyssal Digital runs your paid ads, Kracked Retention runs your email and SMS. Agencies have always stayed in their own lanes and looked out for themselves, and it left you doing the coordinating. We combined forces to flip that, so you get one team, on one plan, built around the only number that matters: the contribution profit you actually keep from every customer.
You keep the audit either way. 200+ DTC brands scaled between Abyssal Digital and Kracked Retention. Built for brands past $500k a year.
Trusted by 100+ brands
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You've probably lived some version of this. You hire an agency, it doesn't pan out, you swap it for another, and the whole time you're juggling deliverables, timelines, and reports across teams that never talk to each other. The second results dip, they point fingers, and you're the one stuck in the middle refereeing the people you pay to grow your brand.
Sales dip, so you ask your ads team what happened. They say the emails aren't converting. You ask the email team. They say the traffic was weak. Both sound right, nothing actually gets fixed, and you're the one signing both invoices.
Your ad dashboard looks great. Your email report looks great. On paper everything is working. So why is there less in the bank than last quarter? Because each team is winning its own game, and nobody is watching the one that actually pays you.
Add up what your ads team says it drove and what your email team says it drove, and somehow it's more than your store actually made. So you're making big-money decisions on top of numbers you can't fully trust.
You didn't hire agencies so you could spend your week chasing deliverables, chasing updates, and keeping four timelines from colliding. But that's the job now, relaying context between teams who never speak. That's work, not the leverage you were promised.
The best paid team, the best email team, the best creative shop. Excellent on their own, but you stitch them together and they all answer to different numbers. Deep, with no coordination.
One team stretched across everything, promising to master it all. In reality one channel gets their attention and the rest get the bare minimum. Coordinated, with no real depth.
You were always choosing between real depth with no coordination, or coordination with no real depth. We built the third option: two specialists who actually know how to work together.
Every brand runs on two numbers that make everyone look good and tell you almost nothing: return on ad spend, and email revenue. Here is the one that actually matters. Contribution profit is what you truly keep from a customer after everything it costs to acquire and serve them. Your ads team stops counting at the first sale. Your email team never subtracted the ad spend. We measure the whole thing, out loud, and both sides of your growth answer to it.
No vague scope, no guessing what you're paying for. Here's the actual team you get on day one, and the system that makes them run as one.
And here's what makes it a partnership instead of two invoices: one plan both teams build together, one call a week with everyone in the same room, and one story that runs from the ad they click to the email they open. You stop coordinating. We run the whole thing.
You're never left wondering where things stand. Here's exactly what each stretch of the Sprint feels like.
The first two weeks are about the truth. Both teams get into your accounts together and come back with one clear picture: where you're leaking money, what's already working, and the real contribution profit you're starting from. For most founders, it's the first time they've seen the whole funnel in one view.
Now we build. New ad angles go live while your email and SMS get rebuilt to catch every buyer they send, all off the same plan. This is where it stops feeling like two vendors and starts feeling like one team.
We pour fuel on the winners. Paid scales what's working, and retention turns those new buyers into repeat customers within days, not months. You watch contribution profit climb, and you know exactly why.
We put it all on the table. One honest readout from both teams: what we did, what it made you, and the exact plan for the next ninety days. No spin, just the numbers and what comes next.
For years, agencies have stayed in their own lanes and looked out for themselves, which left you doing all the coordinating. And the ones who claim to fix it are usually a single shop swearing they're the best at everything. We went the other way. Two specialists who are genuinely great at their own half, who actually know how to run together as one team, for one reason: it's what grows your brand.
"Abyssal has been an incredible partner. They understand our business at a deep level and consistently deliver profitable growth. Their strategic approach to paid media has been a game changer for us."
"What sets Abyssal apart is their focus on profitability, not just top-line revenue. They actually care about the health of the business and it shows in everything they do."
"We've worked with several agencies over the years. Abyssal is the only one that truly operates like an extension of our internal team. Their creative strategy and media buying are both world-class."
"Shoutout to Kracked Retention for their excellent work designing, managing, and creating email flows for my e-commerce companies. Their communication and organization have been instrumental in driving results."
"It has been great working with the Kracked team. They're professional and efficient, and we've definitely leveled up our email game. The numbers show it."
"Thank you for being the email team that understands our methods. We searched far and wide before we found someone who would listen. I love working with the team so much."
Hired separately, they answer to different numbers and rarely to each other. Here it's one plan, one weekly call, and one metric. The way they work together is the product.
Both teams, to contribution profit, agreed on day one. One scoreboard means there's nowhere for the blame to hide.
Not necessarily. We start by reading your whole funnel and building around where you really are. Some brands hand us everything, some bring us in beside what's working. We'll tell you the truth either way.
Long enough to build something real and prove it against your own numbers. Short enough that you're judging us on results instead of a promise. After the Sprint, we continue because the work has earned it.
Brands past $500k a year running paid and retention across teams that don't talk. If it's not the right moment for you yet, we'll say so on the call.
A full read of both sides of your funnel, paid and retention, with your real contribution profit and where it's leaking. You keep it whether or not we work together.
Answer a few quick questions so we can tailor your free Acquisition + Retention Audit. At the end you'll book your call directly with the team.
The 90-Day Acquisition + Retention Sprint is designed specifically for direct-to-consumer ecommerce brands, so it isn't the right fit if you're not running an ecom store. If that changes down the line, we'd love to talk.
Grab the first open time that works for you. On the call we'll walk both sides of your funnel and show you exactly where your contribution profit is leaking. You keep the audit either way.