We're two industry experts, one in paid acquisition and one in retention, who've helped grow hundreds of brands profitably. Start with a free full-funnel audit: we dig into your ad account and your email and SMS, find the opportunities you're missing, show you exactly what's holding your profit back, and map out how we'd fix it over the next 90 days. You keep the whole plan either way.
You keep the audit either way. 200+ DTC brands scaled between Abyssal Digital and Kracked Retention. Built for brands past $500k a year.
Trusted by 200+ brands
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One of these is probably happening to you right now, and both point back to the same place.
Revenue's climbing and the top line looks healthy, but less of it reaches the bank every month. On paper you're growing. In reality your margins are quietly slipping.
Month after month you land on the same number. Nothing's obviously broken, nothing's growing, and you're left wondering what's actually wrong with your marketing.
Different symptoms, same root cause. ROAS looks fine, email opens look fine, but none of those numbers is the profit you actually keep, so your dashboards can't tell you what's really wrong. It almost always traces back to a strategy built to chase clicks and top-line revenue instead of profit. Fix the strategy and both problems start to move.
When we say profit, we mean one specific thing: the money you actually keep from a customer after everything it costs to acquire and serve them. That's contribution profit, and it's the number almost nobody owns. Most brands run on two that look good and tell you almost nothing: return on ad spend, and email revenue. Your ads team stops counting at the first sale. Your email team never subtracted the ad spend. We measure the whole thing, out loud, and both sides of your growth answer to it.
No vague scope, no guessing what you're paying for. Here's the actual team you get on day one, and the system that makes them run as one.
And here's what makes it a partnership instead of two invoices: one plan both teams build together, one call a week with everyone in the same room, and one story that runs from the ad they click to the email they open. You stop coordinating. We run the whole thing.
A quick look at how we run acquisition and retention as one system, not two vendors.
You're never left wondering where things stand. Here's exactly what each stretch of the Sprint feels like.
The first two weeks are about the truth. Both teams get into your accounts together and come back with one clear picture: where you're leaking money, what's already working, and the real contribution profit you're starting from. For most founders, it's the first time they've seen the whole funnel in one view.
Now we build. New ad angles go live while your email and SMS get rebuilt to catch every buyer they send, all off the same plan. This is where it stops feeling like two vendors and starts feeling like one team.
We pour fuel on the winners. Paid scales what's working, and retention turns those new buyers into repeat customers within days, not months. You watch contribution profit climb, and you know exactly why.
We put it all on the table. One honest readout from both teams: what we did, what it made you, and the exact plan for the next ninety days. No spin, just the numbers and what comes next.
For years, agencies have stayed in their own lanes and looked out for themselves, which left you doing all the coordinating. And the ones who claim to fix it are usually a single shop swearing they're the best at everything. We went the other way. Two specialists who are genuinely great at their own half, who actually know how to run together as one team, for one reason: it's what grows your brand.
"Abyssal has been an incredible partner. They understand our business at a deep level and consistently deliver profitable growth. Their strategic approach to paid media has been a game changer for us."
"What sets Abyssal apart is their focus on profitability, not just top-line revenue. They actually care about the health of the business and it shows in everything they do."
"We've worked with several agencies over the years. Abyssal is the only one that truly operates like an extension of our internal team. Their creative strategy and media buying are both world-class."
"Shoutout to Kracked Retention for their excellent work designing, managing, and creating email flows for my e-commerce companies. Their communication and organization have been instrumental in driving results."
"It has been great working with the Kracked team. They're professional and efficient, and we've definitely leveled up our email game. The numbers show it."
"Thank you for being the email team that understands our methods. We searched far and wide before we found someone who would listen. I love working with the team so much."
Hired separately, each agency answers to its own numbers and rarely to each other, so you end up being the one stuck connecting the dots between them. In the Sprint both teams work off one shared plan and meet on the same weekly call, pointed at the same goal for your brand. Them running together as one team is the whole product, not an afterthought.
Both teams, to contribution profit, agreed on day one. One scoreboard means there's nowhere for the blame to hide.
Long enough to build something real and prove it against your own numbers. Short enough that you're judging us on results instead of a promise. After the Sprint, we continue because the work has earned it.
Brands past $500k a year running paid and retention across teams that don't talk. If it's not the right moment for you yet, we'll say so on the call.
A deep dive into your ad account and your email and SMS program. We find what's working, what's leaking, and the opportunities you're missing, then hand you a full roadmap of what the next 90 days should look like based on your account's exact situation. You keep it whether or not we work together.
Answer a few quick questions so we can tailor your free full-funnel audit. At the end you'll book your call directly with the team.
The 90-Day Acquisition + Retention Sprint is designed specifically for direct-to-consumer ecommerce brands, so it isn't the right fit if you're not running an ecom store. If that changes down the line, we'd love to talk.
Grab the first open time that works for you. On the call we'll walk both sides of your funnel and show you exactly where your contribution profit is leaking. You keep the audit either way.